I always complain. Today celebration. Not only for the holidays this year. But because an advertising agency gave us a nice gift. I ask to borrow the entrance to the author of a very good blog Exocytosis , who published an advertisement that makes me think that perhaps things are changing slowly.
What we see in this ad? Nothing fancy. But it seems revolutionary: a man who gets advice from another man to cook with vegetables and likes to hijxs.
Finally, an advertising agency dares to show anything but the stereotype of the family where dad works and mom cooking. It shows a man preoccupied with his hijxs, your family, that their hijxs eat healthy things (ie, not just the divorced father and completely overwhelmed without his wife and cooking hamburgers to hijxs he does not know what else to do because yet she was the mistress of the kitchen), in short, what women have done for centuries, and what advertising has been attributed solely and exclusively to women until now, even when things were changing.
Will they finally opened their eyes? Or that they got tired of receiving emails of complaints?
A good place to agency Y & R, though I would have liked to see something done and a couple of decades. Now I hope the publicity of a father cleaning the house, glad of the smell of clean and putting his arms on the toilet before they reach his wife and hijxs, or discoursing with another man about the best laundry powder for all his family ...
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